FUFINI Micro - Cement Case | AB Premium Optics Eyewear Store in Beijing

AB Premium Optics Qiaofu Fangcaodi Store, designed by W+W Architects, is a gallery-level eyewear store. The design aims to create a sense of luxury with low cost, presenting fine eyewear in an artistic way.

The 90 ㎡ specialty store that only sells world-class brands such as Lindberg and Akoni, located in Qiaofu Fangcaodi, known as “Beijing’s most artistic commercial center” . 

The design approach was to treat it as an exhibition hall rather than a traditional store. Based on this, all decorations and complex constructions were simplified, Shaping space while arrange functions and traffic, and create warmth using delicate textures and cost-effective materials. Precise lighting design was used to focus on the eyewear products, enhancing the space with designer furniture to elevate the brand’s taste.

The fluid space, elegant display, and rich textures give a strong first impression of the entire space. The architects designed five display walls that either float above the ground or detach from the ceiling within the irregular 90-square-meter store. These sculptural walls create a sense of movement, defining different functional areas and providing customers with a space scale for appreciating and selecting eyewear. The solid outer walls create an immersive internal exhibition experience, while showcasing the most exciting eyewear externally as window displays gives the store a unique touch.

In addition to brand-compliant display cabinets, the architects designed multi-layer solid wood display shelves on the floating walls, showcasing the exquisite craftsmanship of each pair of glasses with warm, light-colored white oak patterns. This not only strengthens the floating feel of the entire wall, presenting all glasses as a cohesive whole to customers, but also aligns with the brand’s preference for wooden elements.

The wall and floor materials,  presented in delicate textures through a fifteen-step process of microcement, create a soft, velvety surface resembling plush fabric, tying the entire exhibition space together with a rich tactile feel.

With the guidance of awarded Singaporean lighting consultant Toh Yah Li, clever lighting design focuses customers’ attention naturally on the eyewear display area. 

The lighting design categorizes four lighting levels for the purpose of displaying glasses. 

The brightest level is the linear light above the glasses display board and the built-in light of the display cabinet, which can clearly show the details of all glasses. 

The next level is the recessed spotlights on the top, which enhance the outline of the exhibition area through angled cone light, while other spotlights provide uniform illumination. 

The last level is the light strips located at the ceiling edges and the upper and lower ends of the walls, which create a suspended atmosphere in the space. 

The lighting in the optometry room meets the professional standards of Germany‘s Pasca optical room.

Every object in the store, from furniture to hardware accessories, was carefully selected by the architect’s team. 

Furniture from top world designers complements the style and quality of the eyewear. Notable pieces include the Frisbi pendant light by Italian master Achille Castiglioni, the Victoria Ghost chair by Philippe Starck, and the Max-Beam stool by Ludovica & Roberto Palomba. Two solid wood guest tables in the exhibition hall were designed by the lead architect Huang Yang from W+W Architects, featuring natural wood cut precisely into geometric acrylic shapes suspended in mid-air. Customers can sit at these tables and once again experience the unique charm of their preferred eyewear.