Sailing Global with FUFINI Microcement at the 2026 Guangzhou Building

This exhibition runs concurrently with the Guangzhou Construction Expo, bringing together over 500 international trading companies, more than 3,000 export traders, over 3,000 engineering and real estate enterprises, and more than 50,000 global channel distributors. Major international procurement teams such as HOME DEPOT and B&Q, along with delegations from 46 overseas industry associations including those from Germany, the Netherlands, Thailand, and the UAE, are attending. Leveraging the traffic boost from the Canton Fair, over 60% of attendees come from Belt and Road Initiative countries, RCEP members, and BRICS nations. Combined with multiple countries' visa-free policies and 240-hour transit visa exemptions, this creates an efficient platform for FUFINI to directly connect with overseas developers, architects, and traders. Europe, Southeast Asia, the Middle East, and Australia represent core markets for micro-cement, aligning perfectly with the brand’s international expansion strategy.

The exhibition has specially added a "Precision Matching Session for Overseas Buyers on July 10th" to enhance the event's effectiveness. The organizers have pre-selected and invited leading material procurement managers, project general contractors, and cross-border trade enterprise representatives from all over the world to attend. The event adopts a one-on-one roundtable negotiation format, allowing both the supply and demand sides to have in-depth discussions and negotiate cooperation intentions face-to-face. Professional multilingual interpreters are on-site to accompany throughout the process, eliminating the need for intermediate coordination and significantly improving the efficiency of order negotiations. The FUFINI team was fully involved in this special matching event and had in-depth exchanges with merchants from multiple countries in the Middle East, South Asia, Europe, and Southeast Asia regarding product systems, supply cycles, regional agency policies, etc. They also conducted detailed communication on requirements such as batch purchases for overseas projects, exclusive regional distribution, and project customization cooperation. Many overseas merchants made on-site decisions to send samples and plan subsequent business follow-ups.

This time, FUFINI presents an all-in-one micro cement product set for the entire house, covering applications in walls, floors, kitchen and bathroom countertops, outdoor swimming pools, sunrooms, etc. The brand has developed exclusive weather-resistant formulas tailored for different regional climates such as the humid conditions in Southeast Asia, the intense sunlight in the Middle East, and the large temperature differences in Europe and America. These formulas are waterproof, mold-resistant, wear-resistant, and crack-resistant, and can be used both indoors and outdoors for long-term use. All products have obtained the EU A+ international environmental protection certification, with low VOC and no formaldehyde, easily meeting the environmental bidding standards for overseas hotels, high-end residences, and cultural tourism projects. There are over a thousand different textures and colors available for customization, suitable for global mainstream design styles such as minimalism,侘寂， and light luxury， perfectly meeting the needs of overseas designers for seamless integrated spaces. Unlike ordinary building material suppliers， FUFINI also provides standardized overseas construction training and technical guidance， offering one-stop implementation services for overseas partners including products and technology.

The exhibition provides comprehensive cross-border trade support for the participating brands. Services such as one-on-one business matching with exclusive VIP buyers, multilingual on-site translation, and overseas designer resource connections have also been launched simultaneously. After the three-day offline exhibition, the procurement resources will be consolidated on the online digital platform, enabling continuous online matching and live-streaming for lead generation throughout the year, breaking the time restrictions of offline exhibitions. At the same time, multiple foreign trade forums will be held concurrently, sharing practical experience on topics such as overseas warehouse layout, cross-border B2B marketing, and the transformation of building materials exports, helping FUFINI improve its global layout strategy.

Relying on the strong foreign trade industry foundation of Guangdong, the export of building materials has continued to grow steadily, and the market space for high-end decorative materials overseas is vast. FUFINI has abandoned the low-price OEM model and adheres to original design and high-end manufacturing. By providing complete space surface decoration solutions, it enhances the global competitiveness of the brand. At the exhibition site, the brand opened exclusive regional agency, large-scale project supply, OEM customization and other diversified cooperation models for global customers, and deeply cultivated major markets in Europe, Southeast Asia, the Middle East, Australia, and South America.

From July 8th to 10th, at the Guangzhou Paozhi International Procurement Center, FUFINI Micro Cement sincerely invites global traders, architectural designers, real estate developers, and engineering general contractors to visit the exhibition booth, experience the integrated micro cement system, and jointly explore the global high-end decorative building materials blue ocean.

From July 8th to 10th, at the Guangzhou Paozhi International Procurement Center, FUFINI Micro Cement sincerely invites global traders, architectural designers, real estate developers, and engineering general contractors to visit the exhibition booth, experience the integrated micro cement system, and jointly explore the global high-end decorative building materials blue ocean.